Brand Identity Redesign

My objective for this project was to research an existing brand and redesign its brand identity to improve its position in the market. Using research on the brand's history, values, target audience, and competitors, I set out to create a new logo and develop guidelines for typography, color scheme, and graphic elements.

By carefully considering typography, color schemes, and graphic elements, I created a visually appealing and engaging brand identity that effectively communicated the brand's message to its target audience. I also expanded the brand's demographics to ensure that the new identity resonated with a wider audience.

This project allowed me to showcase my skills in research, brand identity design, and creative problem-solving. Through my work, I was able to help the brand differentiate itself from its competitors and position itself more effectively in the market. Overall, I am proud of the refreshed brand identity I created and believe that it will have a positive impact on the brand's success going forward.